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Product Pricing Calculator

Set the optimal product price using margin-based, markup-based, or competitive pricing strategies. Includes sale price and discount calculator.

Real-time results 100% free No sign-up Mobile friendly

Formulas verified against authoritative sources including the CFPB and Federal Reserve. Last reviewed . Editorial policy.

Pricing Strategy

$
%
%

Optional promotional discount

Pricing Results

Regular Price

$60.00

Sale Price

$54.00

Gross Profit

$30.00

Gross Margin

50.00%

Cost$30.00
Markup %100.00%
Gross Margin %50.00%
Profit at Sale Price$24.00

Frequently Asked Questions

What is cost-plus pricing?

Cost-plus pricing adds a fixed markup percentage to your cost. Formula: Price = Cost × (1 + Markup%). Simple and guarantees profit, but ignores market demand and competitor pricing. Best for commodity products.

What is margin-based pricing?

Target a specific gross margin: Price = Cost ÷ (1 − Margin%). A 50% margin on a $30 product = $60 price. Note: a 50% margin ≠ a 50% markup. Margin is calculated on price; markup is on cost.

How should I factor in discounts?

Build discounts into your pricing strategy. If you plan to offer 20% off, set your regular price 25% higher than your target "effective" price so you hit your margin goal even during sales. Never discount below your cost.

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