SaaS Metrics Calculator

A ratio above 3:1 is generally considered healthy — meaning you get $3 of lifetime value for every $1 spent acquiring a customer. Below 1:1 means you lose money on each customer. 3:1 or higher suggests a scalable business model.

Monthly Recurring Revenue (MRR) is the predictable revenue a SaaS or subscription business expects each month. It's broken down into: New MRR (from new customers), Expansion MRR (upsells), and Churned MRR (cancellations).

Reduce CAC by improving conversion rates (better landing pages, clearer value prop), investing in organic channels (SEO, content), building referral programs, and focusing sales resources on highest-converting segments.